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ESG Takeover: B Lab Community Engagement Manager and Project Canary COO on What It Means to be a B Corp

Ep. 69

In this final ESG takeover episode, Dr. Mairi-Jane Fox, who helps lead ESG at Techstars, talks with B Lab Senior Manager of Community Engagement and Network Strategy Becca Quirk and Project Canary Co-founder & COO Will Foiles about what it really means when a business gets its B Corp certification and how it creates impactful changes.

“Inherently, becoming a B corporation forces a founder to look not just at what we are accomplishing today, but what we are working to accomplish,” says Becca Quirk.

Listen as Becca and Will describe the benefits of this certification for startup founders, such as thought leadership opportunities among the B Corp community, rigorous steps that showcase dedication to stakeholders, employees, and future investors, and a framework for solidifying the company’s mission.

Will and Becca also answer commonly raised questions from startup founders about how much time it takes to certify, and if it really is beneficial for early stage and small startup businesses. 

Lastly, don’t miss Will, a Techstars Alabama EnergyTech Accelerator founder, telling us whether getting a B Corp certification is actually worth it. 

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Techstars Director of ESG on Being a Responsible Founder and Investor

Ep. 74
When a thoughtful founder or investor is thinking about creating or sustaining long-term value and a company that adapts for the future, they are already inherently thinking about environmental, social, and governance issues (ESG).ESG is for ALL companies - not just the ones focused on the environment.Dr. Mairi-Jane Fox, Director of ESG at Techstars, breaks down the creation of ESG, starting from when companies began to think about their corporate social responsibility (CSR), to the sustainability movement across corporates, and now tracking how companies were addressing ESG issues.“ESG evolved out of those spaces when investors, who are a powerful crew for change, started to realize companies could lose their social license to operate by making poor social choices,” Mairi-Jane says. “ESG is the data-driven thinking about financially material stuff that investors know impacts a company … so that they can manage for those risks or even manage for a positive impact.”Listen as Mairi-Jane and David discuss different examples of ESG responses and how ESG can set up companies for greater success. Also, don’t miss how Techstars is modeling ESG operational standards for its portfolio companies.If you missed the previous ESG takeover episodes, check out episode #66 on the benefits of ESG measurement for your company; episode #68 on how to engage with investors; and episode #69 on what it means to be a b corp.Follow David Cohen on Twitter @davidcohenListen & subscribe to the Give First podcast on Apple Podcasts, Spotify, and more.